Floret — Blooming Where It Counts
Floret is a small but thriving London flower vendor with genuine warmth, a loyal following, and a feed full of colour people actually cared about. The problem was never the product — it was the gap between where customers fell in love with the brand and where they were meant to buy. The redesign closes it: a visual overhaul that matches the brand’s character, a rebuilt browse-and-customise experience, and a purchase flow that finally works end to end.
A studio people already loved on social, let down by a website that couldn’t carry the same energy. The redesign brings the warmth, the colour, and a buy flow that actually holds together from first bloom to checkout.
The problem
The product was never the problem. A small but thriving London flower vendor had the things most brands chase — warmth, a loyal following, a feed full of colour people cared about — but an outdated visual identity failed to carry that energy, and a fragmented flow (cart failures, inaccurate inventory states, a checkout that lost customers mid-journey) was quietly costing real revenue. The gap sat exactly where customers fell in love with the brand and where they were meant to buy.
Process
The redesign addressed all of it: a visual overhaul that matched the brand’s character, a rebuilt browsing and customization experience — size tiers, finishing touches, occasion filters — and a reliable, end-to-end purchase flow that finally closed the loop between discovery and delivery. Built themed (dark and light) with four accent palettes so the studio can dress the storefront to the season.
Key screens
The polished work. Tab across the top to move between the finished screens — every surface in a single frame.
Mobile story
How the design holds up on a phone — home, browse, and a product page across a small set of mobile frames.
Highlights
A single screen with numbered call-outs over specific decisions. Each hotspot reveals a short note on hover or tap.
Outcome
Shipped as a finished engagement — a storefront that finally carries the brand’s warmth, a rebuilt browse-and-customise experience, and a reliable purchase flow from first bloom to confirmation. The loop between discovery and delivery is closed, and the revenue that was leaking out of cart failures and a lost checkout is closed with it.
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