Hristian Goretsov
multi-disciplinary experience designer.
Designing across product, web, and SaaS — and finishing an MSc in Human-Computer Interaction at Utrecht University on the side.
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Most of what I value as a designer I learned somewhere else first — running a corner sharpie ‘tattoo shop’ as a kid, soldering broken things in the garage with my dad, building IKEA shelves badly and then better. The work is just the same loop with more constraints: imagine, make, show someone, fix it. Repeat.
I’ve been making things since I could hold scissors. Weekends as a kid were spent running our corner "tattoo shop" with the neighbourhood kids — armed with sharpies and ballpoint pens — recording stop-motion Lego films, and helping my dad solder things back to life in the garage. Looking back, that’s where the design instinct started: not in a classroom, but in the small loop of imagine → make → show someone → fix it and repeat.
Today I work as a multi-disciplinary experience designer. I move comfortably between UX research, UI craft, product strategy and design, design systems, and the occasional front-end build — because the most interesting problems rarely sit only inside one of those buckets. Over the last few years I’ve designed storefronts and commerce experiences (Surge, Cipher, Altitude, Floret) and product platforms (Daily Dojo, Fundedr), moving across SaaS and e-commerce for international clients.
Alongside the day job, I’m finishing an MSc in Human-Computer Interaction at Utrecht University. My thesis — Bridging the User Flows and Data Flows — looks at how design can make the hidden system layers behind a product (the data, the rules, the orchestration) legible to the people using it. The natural intersection of what I do at work and what I keep getting curious about.
Codes to live by
How I tend to show up.
- Product Design
- Strategy, UX, UI — end-to-end across web and SaaS
- UX / UI Design
- Research-driven interfaces, accessible and detail-considered
- Service Design
- Mapping experiences across touchpoints and teams
- Web Design
- Marketing, editorial, e-commerce — built fast, built right
- Design Systems
- Foundations, components, governance — built to actually be used
- User Research
- Generative and evaluative — before and after launch
- Rapid Prototyping
- Paper, Figma, Framer, React — choose the right fidelity
- 3D Modelling
- Blender, for product, brand, and the experimental side
The kit, day-to-day.
- Figma + FigJam + Slides
- Daily driver for design, whiteboarding, and stakeholder showcases
- Blender
- 3D modelling for product, brand, and the more experimental work
- Framer
- Web design and rapid interactive prototypes
- Adobe Creative Suite
- Illustration, image work, layout when needed
- Cursor + Claude Code
- Where the design files become production code
- Codex
- Quick scaffolding and code exploration
Recognised work.
- Innovations Fair
- Utrecht University · 2025 — a smart-bedside wind-down companion, shown as a calmer alternative to phone-based bedtime rituals
- Music × ICT Competition
- Utrecht University · 2025 — Concept and prototype for a story-driven music-theory game for ages 9+
- Jumbo Hackathon
- Veghel, NL · 2025 — Selected for the final round with "Crowd’s Best Choice", a Jumbo HQ product-discovery concept
- 2 Design Systems
- Built from the ground up — the Fundedr system and Daily Dojo’s OKLCH-tokened component set