Service Design
Mapping touchpoints, handoffs, and the wait-times in between.
Born and raised in Sofia, BG
Based in Eindhoven, NL
My best work usually starts somewhere I wasn’t looking — a side project, a long walk, a half-finished sketchbook. I move between research, UI, code, and the occasional Blender afternoon, because the interesting problems rarely respect a single discipline. The trick is staying curious, making the rough thing, and asking whoever’s closest to the work what they’d change.
Strategy, UX, and UI — designing the moments where a product meets the people using it.
Marketing, editorial, e-commerce — websites built fast, built right, and built to last.
Research-driven interfaces, accessible and detail-considered — the craft of making products feel obvious.
Brand systems, art direction, 3D, and the experimental work that doesn’t fit a brief — where the spark lives.
The most common things people ask before reaching out. If anything else is on your mind, the contact form is always open.